Just a little more than a year ago, I went into the office of the Austin American-Statesman's Internet managing editor and asked whether I could start using Twitter to engage the social media community. I got the green light that day, and I have been tweeting as the voice of @statesman nearly every day since (in my own voice as opposed to using an RSS feed). We have more than 50 Twitter accounts run by newsroom folks, engaging people on a variety of topics.

Looking back on that year, here are five things that I have learned