Comparing November 2006 to the same month a year earlier, MSNBC racked up the most dramatic prime time gains of the three cable news channels. It generated a 25% increase in prime time audience, while CNN saw 17% growth and the Fox News Channel actually dipped 16%.

MSNBC performed strongly during the day as well, registering an 11% increase in daytime viewers compared to November 2005. This was just slightly less than CNN's 13% gain and much better than Fox News' drop of 15%.